Whitby Morrison

Ice Cream Van Launch

Whitby Morrison manufacture ice cream vans. We have worked with them on various projects since 2007 designing company literature but this project was something quite different.

Inspired by their retro ‘rocket’ van from the 1960s, the company developed and launched a brand new vehicle in 2013. We were involved by designing the interior laminate, the exterior branding which included the name Amalfi and the enhanced package called Lusso. A launch event took place at Nantwich FC where customers were shown the two new models and received a commemorative booklet about the evolution of the van’s design.